Thrive Thrust

Pre-understandings are described as presumptions for the concept of understanding to even exist and affects the way humans interpret reality as well as the direction of scientific research (Gadamer, referred in Gilje et al., 2007, s. 179). An important component of pre-understandings are our personal experiences, which are always present in our consciousness and affects our interpretation of the world (Gilje et al., 2007, s. 183). As interpretive research  particularly reflects the author’s interpretation (Bryman & Bell, 2005, p. 443), this type of research requires pre-understandings to be described (Geanellos, 1998, p. 238). Consequently, we should not strive towards being completely objective in our research, but instead make use of the understandings we hold to our advantage (Geanellos, 1998, p. 238). In the context of this research, both of us had our own previous experiences of AI, as well as  our own interpretations of what it is and how it can be utilized. Furtherm...

Over time, technological developments, changes in user behavior, and the building of new search engines like Google have all helped to dramatically transform the search engine marketing business. With the upward push of voice search technology, adjusting search engine optimization tactics to meet changing search patterns and user alternatives has ended up an increasing number of vital. In the era of voice search, search engine optimization—that  is, the issue of this brief—follows the records of SEO from its inception to the present and looks on the impacts for marketers and companies. problem of this study. A qualitative strategy is also appropriate if the purpose of the study is to generate a deeper insight, which has been done through the interpretation of qualitative data. A focus on understanding and interpretation is namely something that characterizes the qualitative research strategy  (Bryman & Bell, 2017, s. 372; Wenemark, 2017, s. 54). A problem with qualitative ...

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) play a vital role in enhancing brand visibility and online presence in today's digital era. With the increasing dependence on the internet, businesses are striving to take advantage of SEO and SEM strategies to ensure their brands are easily discoverable by their target audience. This report explores the importance of SEO and SEM in improving brand visibility, and provide relevant recommendations on the best practices around the world. To begin with, SEO focuses on  optimizing a website's content and structure to improve its visibility in organic (non-paid) search engine results. It involves various techniques such as keyword research, on-page optimization, and link building. According to a study conducted by (Chaffey and Ellis-Chadwick, 2019), 63% of marketers consider SEO as one of the most effective methods for driving organic traffic to their websites. This emphasizes the significance of SEO in enhancing bra...

Social consumers learn, communicate, and transact on social media channels. They can obtain news, entertainment, product information, and social involvement by means of social media sites such Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikHub. There are other ways to categorize social consumers: the slightly social Millennials, Android users,  Apple aficionados, and the stereotypically Gen Z person consumed by their phone. As so, hundreds of infographics defining the traits of the social client are readily available. Still, their appreciation of peer opinion and use of social media to guide buying decisions bind them. Regular use of social apps and interaction with social media marketing helps one to  have a keen eye for inauthentic content inside an undesired commercial. Social media users are thus more wary of unwelcome ads than they were years ago. They wantrs, and user-friendliness instead of always pushing one-way messaging on platforms people use for leisure. ...

Complementing a series on various Internet-related technologies, this paper investigates the value of the search technologies used to traverse the Internet.  Though it is only twenty years old, online search technology has fundamentally transformed our behavior and how we get things done at home, at work, and especially more and more on the road. It enables individuals and companies all throughout the globe. Without search technology, a world  seems unthinkable—so much so that we take for granted and undervalue its importance. Until now, efforts to show the value of search technologies have mostly depended on statistics including the billions of dollars advertisers pay to show on search pages, the trillions of online searches conducted annually worldwide, or the income generated by those offering search  capabilities and search marketing services. These policies, however, fall short in completely capturing the continuous generation of economic value made possible by the c...

Advertising messages may influence consumer buying behavior. Izquierdo-Yusta, Olarte-Pascual, and Reinares (2015) analyzed key factors that create new opportunities for commercial messages by utilizing consumer attitudes toward advertising. The research evaluates the influences of control, reference groups, perceived added value, and the relationship of effects with intentions toward advertising. Izquierdo-Yusta et al. (2015)  determined positive ad attitudes influence consumers to receive advertising messages. Attitude toward the brand. Attitudes toward ads often have a direct influence on brand attitudes. Muehling (1987) investigated the context of comparative advertising. Some brands are affected by consumers toward attitude toward advertising. Muehling (1987) determined  that the transfer of effect from ads to brands occurs for the sponsoring brand. Attitude toward advertising has no measurable effect on attitudes toward the competitive brand. Due to recent technological a...

especially professional golfers must have personal brand. To increase their performance, professional golfers use a range of specialists including sport psychologists, fitness trainers and specialist coaches. This has major financial ramifications for athletes thus, having a strong personal brand might help them to attract sponsorships. Still, little study has been done in South Africa on the personal branding of professional golfers. The present study sought to  investigate the relevance of personal branding for professional golfers and pinpoint the techniques that may be used to improve their personal brand in order to close this knowledge vacuum. Using a semi-structured approach, the study participants consisted in Professional Golfers of South Africa (PGA of SA) members, instructional professionals, and golf  managers.  The results of the study verified that the success of prof effectiveness and determined consumer make purchase decisions from information they receive...

Prevailing Dependence on Universities to Impart Digital Skills Employees in the jobs most in demand pursued fields of study closely related to the top skills found in their country, suggesting a prevailing dependence on digital qualifications from universities. Analysis reveals a range of dominant fields of study across the countries studied (Table 5). In India, 8 of the top 10 fields are technical or in computer science, reflecting the country’s strong  comparative advantage in information and communication technology and its reputation as a global leader in training and exporting tech talent. In Singapore, 6 of the top 10 fields are technical, while the others relate to business, management, and corporate roles, such as marketing. This reflects Singapore’s position as a regional headquarters with a  correspondingly strong demand for business roles, compared with India. In Australia and the US, only 3 of the top 10 fields are technical, leaving scope for a wider range of othe...

As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. Although small  and mediumsized enterprises (SMEs) have also started adopting SMM to increase their brand awareness, the existing literature is very limited on this subject. Therefore, the purpose of this thesis is to identify and describe challenges SMEs face adopting social media marketing in order to increase their brand awareness. In order to achieve the purpose of this thesis a  qualitative research method was selected and four semi-structured interviews with marketing directors and coordinators at three SMEs were conducted. The result of this thesis shows that SMEs face some common challenges like financial and human resources, lack of time ...