The Role of a Product Marketing Manager in Driving Business Success

Social consumers learn, communicate, and transact on social media channels. They can obtain news, entertainment, product information, and social involvement by means of social media sites such Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikHub.There are other ways to categorize social consumers: the slightly social Millennials, Android users, 

Apple aficionados, and the stereotypically Gen Z person consumed by their phone. As so, hundreds of infographics defining the traits of the social client are readily available. Still, their appreciation of peer opinion and use of social media to guide buying decisions bind them.Regular use of social apps and interaction with social media marketing helps one to 

have a keen eye for inauthentic content inside an undesired commercial. Social media users are thus more wary of unwelcome ads than they were years ago. They wantrs, and user-friendliness instead of always pushing one-way messaging on platforms people use for leisure. Given this, how may a marketing plan flow through a funnel?A "social consumer" is a new class of consumers that learn, interact with, and purchase via social media 

Social networks provides their news

entertainment, product information, and social contact. Social consumers participate in the convergence of e-commerce and social media, therefore guiding the development of social commerce. They respect peer opinions, community sharing, and the advice of creators and influencers. Social consumerism condenses influencer marketing, creator content, product discovery, and social proof into one ideal package.general, ad cognitive can affect how 

consumers respond to traditional and modern advertisements. Consumers responses to emotional appeal ads may vary. Septianto and Pratiwi (2016) investigated how low-level construal consumers with close psychological distance can feel an emotional ad more compared to those with high-level construal. Consumers with low-level construal can 

positively relate to an emotional appeal ad, and they evaluate ads with an emotional appeal more favorably than an ad with the cognitive appeal. This effect does not occur to consumers who interpret information at a high-level since they focus on the central and positive features of different ad appeals (Septianto & Pratiwi, 2016). Mental imagery and transportability tend to influence a person’s degree of ad cognitive. Zheng (2014) examined the influence of 

Individual traits on ad cognition

while listening to radio advertisements. Zheng (2014) determined that a higher level of ad cognitive leads to a more persuasive influence on a person’s response to radio advertising. Lee and Cho (2015) researched the correlation between effective advertisements and a consumer`s need for ad cognition in the Internet of Things. Typically, when people have a higher need for ad cognition, they show a more positive attitude toward the advertisement. 

Lee and Cho (2015) determined that consumers may have a different attitude towards advertisements based on their need for ad cognition. Brand cognitive. Previous researcher suggested branding takes a cognitive approach to brand management. For example, Taute, Peterson, and Sierra (2014) investigated how effective modern branding results from the creation of both acognitive and an emotive bond between the brand and consumer. The 

authors evaluated the relationship between cognitively driven perceived needs and affective responses on brand attitude and purchase intentions. Brand attitude serves as a mediator between the need for achievement and purchase intent (Taute et al., 2014). Competitive advertising messages influence consumer responses to marketing campaigns. Barone and Jewell (2014) examined how advertising tactics can influence consumers interpretation of 

Brand attitudesThe overall effect 

of advertising and branding persuasion can change based on the consumer’s demographics. Barone and Jewell (2014) determined that brand attitudes contribute to advertising effectiveness for innovative brands. The incorporation of humor in advertising may lead to positive brand recognition. Khan and Khan (2013) examined the effect of advertising and branding cognitive on the advertising persuasion process and explored the role of mental 

imagery in humor. The research included the correlation between the effect of interaction between advertising and mental imagery of humor. Makasi, Govender, and Rukweza (2014) determined that advertising affects brand awareness, brand loyalty, brand association and perceived quality. Humor is an essential ingredient in advertisements that influence the 

process of building brand recognition. Khan and Khan (2013) identified the effect of humorous advertising on brand recognition to consumers. Humorous advertisements were found to be more effective than nonhumorous advertisements (Khan & Khan, 2013). Attitude toward the ad. There are attitudinal differences toward advertising to specific demographics. Dianoux, Linhart, and Vnoucková (2014) examined consumers’Warier of unwelcome marketing than 

Conclusion

They want interaction and communication, not one-way messaging annoying them on sites they enjoy. Rather, social consumers hunt responsive, interesting firms that interact with and listen to their consumers.Social consumers are consumers that learn, interact, and buy using social media channels. They respect peer reviews, community sharing, creator and influencer recommendations. They look for responsive, interesting brands that interact with and hear 

from their consumers.Consumer behavior is heavily affected by social media. A survey by "Sprout Social" indicates that 54% of customers claim their social media use has increased over the past two years compared to the prior two years.These are some ways social media shapes consumer behaviorEmphasize excellent content.In a setting where there is plenty of material, either it disappears or stands out as an attempt to draw viewers. Rather, material 

should be created with top-notch digital storytelling in mind, engaging and thrills viewers. Social consumers are effective e-cA individuals who investigate, evaluate, purchase, and suggest brands, products, or services via social media channels. Social media channels have enabled the sharing of brand-related information with others, therefore influencing their choices on what to purchase. Social media consumer behavior research looks at how