Top Certifications for Aspiring Product Marketing Managers in the USA

Over time, technological developments, changes in user behavior, and the building of new search engines like Google have all helped to dramatically transform the search engine marketing business. With the upward push of voice search technology, adjusting search engine optimization tactics to meet changing search patterns and user alternatives has ended up an increasing number of vital. In the era of voice search, search engine optimization—that 

is, the issue of this brief—follows the records of SEO from its inception to the present and looks on the impacts for marketers and companies.problem of this study. A qualitative strategy is also appropriate if the purpose of the study is to generate a deeper insight, which has been done through the interpretation of qualitative data. A focus on understanding and interpretation is namely something that characterizes the qualitative research strategy 

(Bryman & Bell, 2017, s. 372; Wenemark, 2017, s. 54). A problem with qualitative data collection regards the issue of subjectivity, as the findings are affected by what information the researcher believes is of importance, and what that is not (Bryman & Bell, 2012, p. 405). Difficulties of replicating the study due to its subjective nature, as well as in terms of generalization, due to the study being context-specific, are also common criticism towards 

Qualitative research However as explained 

previously, the purpose of this study is not to generalize its findings. Moreover, qualitative research commonly lacks transparency, since it is not always shown exactly what the researcher has done in their study, how the respondents were chosen and how the analysis was conducted (Bryman & Bell, 2012, p. 406). By being aware of these issues, we have been able to decrease their implications. Both the transparency and the replicability of the study 

have been partly increased, due to detailed explanations of the research process; why and how we have done what we have done. If this study would had been of a deductive instead of an inductive character, a quantitative approach to data would have been more suitable, as the deductive strategy focuses on gathering quantitative data and analyzing this data using statistical methods (Bryman & Bell, 2017, s. 167; Saunders, 2012, s. 162). Deriving 

hypotheses based on theory and subsequently testing these can be considered the most important step in quantitative research (Bryman & Bell, 2017, p. 167), which has a high degree of objectivity and generalizability (Saunders et al., 2012, p. 161). However, a quantitative strategy is not suitable for answering questions of an exploratory nature, where the researchers are trying to discover and gain deeper insights of a problem (Saunders et al., 

If this research area would have

been more explored though, a quantitative strategy would have been suitable as it would be of more use to test hypotheses regarding the relationships between different variables. However, if there were no constraints in time when conducting this study, the best strategy would perhaps have been to collect both qualitative and quantitative data, as this is a common method in case study research (Eisenhardt, 1989, p. 534). By using both methods, 

hypotheses can be generated through the analysis of collected qualitative data, which can then be tested and verified through statistical analysis in order to generalize the results to a populationphenomenon is required to be, the more a case study design increases in relevance. As this study tries to answer the social phenomenon of how the role of marketing managers is affected by increased levels of AI-capacity, a case study appeared as the most 

appropriate research design. Case studies can contain a single case as well as multiple cases (Yin, 2009, p. 53). This study is a multiple-case study as data has been collected from several marketing managers as well as AI-experts representing different organizations. Having multiple cases instead of a single case increases the strength of the evidence, which makes the study more robust overall (Herriott & Firestone, 1983, referred in Yin, 2009, p. 53). 

Moreover multiple case designs are 

often preferred over single-case design, since the latter is vulnerable as one has to “... put all your eggs in one basket” (Yin, 2009, p. 60- 61). Having multiple-cases increases the replicability of the study and can also result in considerable analytic benefits (Yin, 1989, p. 61). In this way, the Moreover, according to Eisenhardt (1989, p. 538), it is advantageous to be a team of investigators when conducting case research, as this enhances the creative 

potential of the study. This as the investigators may have complementary insights as well as different perspectives on matters. According to the Eisenhardt (1989, p. 538), the convergence of observations from multiple investigators also enhances the confidence in the findings, as well as increases the likelihood of surprising findings. As we were two researchers that conducted this case research, this might have resulted in more fruitful 

insights, than if conducted by a single researcher.The Initial Years of SEO: Early on-line application of seo (search engine marketing) aimed to improve SERP visibility of a domain. The main priorities of seo within the past due 90s and early 2000s had been website technical optimization, link building, and keyword optimization. First priority is getting web pages ranked better in search results and attracting more natural site visitors.

Voice search technology first emerged Voice search technology completely changed the way consumers engaged with search engines. Users of virtual assistants including Google Assistant, Apple's Siri, Amazon's Alexa, and Microsoft's Cortana may now do searches the usage of voice questions, herbal languMobile Optimization with Voice Search: Since most voice searches are conducted on mobile devices, optimization for these devices is absolutely 

Conclusion

essential in this day of voice search. Online marketers owe their customers lightniconversion fees, cellular-friendly websites, and local search impacts. Companies might also improve the exposure of their areas in voice-based search outcomes, engage with local audiences, and increase foot visits and conversions at their physical locations using these techniques. The ability to attract nearby consumers and remain competitive in a virtual market is growing 

and more specialized and personalised depending on nearby optimization in voice search queries so that users may traverse successfully. Prioritizing cell optimization techniques can also help businesses obtain greater visibility in voice search engines like Google and provide consumers with better experience on all platforms.Search Engine Optimization Towards  

Search's Future Search engine optimization professionals will want to be adaptable and aggressive in their approach to meet the often shifting wants of voice seek consumers. The future of seo is providing major, contextually relevant content material that appropriately fulfills consumer needs and optimizing for natural language searches. Using strategies for maximizing for voice searches can help companies live ahead of the competition in the ever-

changing search industry, improve brand awareness, and drive natural visitors.age instructions, and verbal exchanges. For search engine optimization professionals, there have been fresh chances and challenging scenarios as the emphasis moves from text-based mostly based searches to voice-based completely instructions. Marketers have had to rethink their processes regarding keyword searches, content material optimization, and user cause