Pre-understandings are described as presumptions for the concept of understanding to even exist and affects the way humans interpret reality as well as the direction of scientific research (Gadamer, referred in Gilje et al., 2007, s. 179). An important component of pre-understandings are our personal experiences, which are always present in our consciousness and affects our interpretation of the world (Gilje et al., 2007, s. 183). As interpretive research particularly reflects the author’s interpretation (Bryman & Bell, 2005, p. 443), this type of research requires pre-understandings to be described (Geanellos, 1998, p. 238). Consequently, we should not strive towards being completely objective in our research, but instead make use of the understandings we hold to our advantage (Geanellos, 1998, p. 238). In the context of this research, both of us had our own previous experiences of AI, as well as our own interpretations of what it is and how it can be utilized. Furtherm...
Analyzing the main research results using a mostly grounded thematic approach—a methodical process that detects all the themes arising from the data—allows us to quantify their frequency. Furthermore, to provide more understanding, we used the COM-B Model based on behavioral science 9 to assist in the interpretation of the behavioral obstacles influencing the target consumer audiences engaged in this research Along with the narrative commentary in this report, anonymised verbatim quotes have been provided to capture the opinions voiced; chosen case studies have also been included to show personal experiences (with all names changed to maintain participant confidentiality Before this Introduction, there is a stand-alone executive summary ( part 1) and a last part ( Section 5) outlining what Collaborate Research believes to be the main conclusions and implications from this study.The threat of climate change, questions about the cost of energy and security of supply issues call for fresh...